Have you
thought about having a career in radio broadcasting?
There are many considerations when you contemplate
this career path. The best way to decide if radio is
right for you (and whether or not you are right for
radio) is to ask yourself a series of key questions,
and also to be ready for the good and bad things
that will await you.
The
first question to ask yourself is: are you ready for
the entertainment business? The entertainment
business sounds fun, and yes it is fun, but it is
not easy. It may be less strenuous in terms of
physical work than other careers but it is not less
actual work. There is a lot of mental activity
involved, and there is a certain savvy needed. It is
also a very competitive business and you will
encounter egotistical attitudes in many members of
this business, but not always. There are a lot of
fascinating and down-to-earth folks as well.
If you
like the following words, you probably have the
right mindset for the entertainment business:
excitement, hype, crowds, public and social. If
those words scare you a lot, then you might still be
able to be in radio, but you would be better-suited
to the office jobs in the field.
The
fact is that there are more office jobs in the
entertainment business than there are actual
entertainment jobs, so you have to prepare yourself
that you might not be the right candidate for the
limelight type jobs. And that's perfectly ok,
because the buzz and energy of the business is still
very present around the offices of entertainment
companies.
Another question to ask yourself is if you want to
start making a lot of money in the early outset of
your career. If so, radio broadcasting (and many
other branches of the entertainment field) may not
be for you. Contrary to popular belief, most people
in the biz do not make a fortune. Most have to spend
half a decade up to a decade just to find full-time
work. And yet many others never find full-time work.
This is particularly true if you want to be a DJ or
have an important role in management.
There
are only so many radio jobs in each city, so the
next consideration is willingness to travel and/or
settle for lower wages or positions. You will
most-likely be forced to reconcile those two
elements and find the balance that is right for you.
As a general rule, in order to get full-time work
and make higher wages you'll need to move around and
travel until you work your way up the proverbial
corporate ladder. This is true in many fields of
business, but is even more the case in the field of
radio broadcasting.
In
order to really excel both financially and in terms
of position in this very competitive field, you'll
need to have self-motivation, persistence,
perseverance, tenacity, and not settle for less than
what you really dream of achieving. The temptation
will be there to settle into a comfy job, with the
mindset of oh, I'll try to get to my big dreams
later. That is a dangerous path, so nip it in the
bud! Jump in and hit the ground running. Don't sit
around and wait for your ship to come in-swim out to
it!
Finally, you'll need to understand that, although
many aspects of your job will be fun, the excitement
will wear off after you find your niche and settle
into your job. Are you ready for the fact that at
some point, as they say, at the end of the day a job
is a job? Will it be worth it to you, after all
these things have been considered?
Radio
is best for those who are passionate about music and
broadcasting. Being obsessed with meeting famous
people or gaining fame and glamor are the wrong
reasons to join this wonderful field. It has so much
to offer and those aspects are not as prevalent as
you'd assume.
Furthermore, you should know that pursuing the
entertainment business with immature, superficial
motives results in a loss of respect by your peers.
Even if you don't let on that you're in it for the
wrong reasons, others will see through you and
you'll soon find that you're alone with no real
friends. And actually, the same is true of life in
general, in terms of approaching your life from a
superficial vantage point-it is not a good way to
live or beneficial in the long-term.
Now
that you've considered all these factors, the way to
get started is as follows: go to college or
broadcasting school and apply for internships at
your local broadcasting companies. Call the radio
groups and ask specifically for the promotions
director, promotions assistant, assistant program
director or music director (depending whether your
interest is on-air or promotions). Tell them how
passionate you are, what life experiences have
prepared you for this field, and ask them if there
is anything available, however small-even emptying
waste baskets or being a board operator is a great
way to get your start.
Alternatively, you may be able to start an
internship even if you are not attending school for
broadcasting. There are also programs that you can
find online that allow you to find a local mentor
working in broadcasting locally for training, as an
alternative to a conventional internship. If you are
passionate about the business for the right reasons,
the doors are there and you just have to turn the
key, open them up and, as the cliche goes, get your
foot in the door. The rest is cake.
Once
you're in the door, remember to be confident but not
cocky. Never put yourself in a position to be walked
all over. You are just as valuable a person as
anyone there, even if you haven't established
yourself there. But be humble enough to take on some
boring busy work, at least at first. This balanced
mindset is crucial to your survival in this
competitive field.
Browse our
HYT Radios at
http://www.apexradio.co.uk/business-radio-3/hyt-12.