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In a job
search, your first introduction to an employer is
almost always your resume. As such, it is absolutely
essential that your resume immediately capture the
attention of your reader. But how do you do that?
When your resume is sitting on a desk with 475 other
resumes, how do you ensure that your resume rises to
the top, making the cut to be placed in the "keeper"
file rather than the circular file? More
importantly, how do you ensure that your resume
compels the recipient to actually pick up the phone
and call you for an interview (which is the true
measure of an effective resume)?
The
solution, of course, is to remember that your resume
is a marketing document. It is NOT an autobiography.
Your resume is an advertisement--an advertisement
that is selling YOU as the ideal solution to an
employer's problems.
To
achieve this, your resume must present your key
skills, qualifications, experiences, and
accomplishments in a way that is both convincing and
compelling. Your resume must be written to clearly
illustrate to the reader that you can meet their
needs and help them to achieve their goals, all the
while adding value to their organization and
delivering a strong return on their investment in
hiring you.
One of
the most common resume writing mistakes is the
development of a responsibilities-focused resume.
Job descriptions simply don't distinguish you from
anyone else that does the same or a similar job as
you. A resume focused on responsibilities and job
descriptions illustrates to the reader how you are
ordinary. Instead, your goal is to show the reader
how you are EXTRAordinary. To do that, your resume
must be focused on achievements and results.
Achievement-focused resumes engage readers,
essentially painting a picture of how you have added
value in the past and thus, helping the reader to
envision how you will add value in the future to
their organization. By creating the
achievement-focused resume, you illustrate your
business savvy, your understanding of the bottom
line, and your track record for contributing to it.
But, for
many people, writing an achievement-focused resume
is easier said than done. Are you like so many other
people who have trouble identifying exactly what
their achievements in the workplace have been? Maybe
you have even worried that you don't have any
accomplishments of note to include in your resume.
Let me put your mind at ease right now. This simply
isn't true! Every single person has value to add and
unique contributions to make.
In my
resume writing practice I work with hundreds of
people every year - thousands over the course of the
past decade-plus. Every single one of my clients has
proven to be incredibly accomplished, but when they
first came to me, the vast majority of them had
trouble identifying their specific achievements and
value-add. To help them, we undergo an intensive
information-gathering process that includes both
intake worksheets and telephone consultation. At the
end, they are often amazed at the many ways we have
uncovered in which they have added value in the
workplace. My clients leave not only with an
achievement-focused resume that provides them with
extraordinary competitive advantage in the job
market, but with a new sense of confidence that
comes with the ability to articulate the past
results and benefits they have produced for
employers, as well as the potential they have to add
similar value in the future.
Rewriting
your resume to emphasize achievements and results is
almost always the single most impactful improvement
you can make. If your resume isn't generating
results, rewriting it to emphasize the past
challenges you have faced, the actions you have
taken to meet those challenges, and the benefits of
those actions, will likely have a dramatic positive
impact on your job search results.
If you,
like so many others, are struggling to identify and
communicate your achievements, the following 50
questions - questions used with my own clients in my
resume writing practice -- will help.
- What
is special about the way you do your job?
- What
do you do in a different way or better than other
people in the same position as you?
- What
does your employer like about you and/or praise you
for?
- Were
there particular areas in which your employer
thought you were outstanding?
- Were
you given any special honors, recognition, or
awards? What did you do to earn it?
- What
positive things do your performance appraisals have
to say about you?
- When
you were hired, was there a lot of competition for
the position? Why were you selected?
- In
what ways is each of your past employers better off
for having had you work for them?
- Does
your company set goals or objectives for you and
have you met or exceeded them? Explain.
- Have
you met any particularly hard-to-accomplish goals?
How did you accomplish this?
- Were
you hired to meet a particular challenge or solve a
particular problem? What was it, what have you done
to meet those expectations, and what have been the
outcomes?
- What
was the biggest problem or challenge you were faced
with in each position? Did you solve the problem or
meet the challenge? How and what were the results?
- Did
you ever have to overcome any adversity or ambiguity
to accomplish something important to the company?
Explain. How did you do it and what were the
results?
- Have
you ever made any suggestions that were implemented?
What was the result?
- What
have you done that was innovative? What was the
result?
- Have
you helped to influence change in your company? In
what way? What was the result?
- Have
you been given any special assignments? Why and what
were they?
- Have
you helped your employer increase sales? By what
percentage or amount?
- Have
you helped streamline operations in any way? In what
way and what was the result?
- Did
you generate new business? By what percentage or
amount?
- Did
you bring in new clients? By what percentage or
number?
- Did
you build partnerships or affiliations with new
organizations? What have been the results?
- Have
you led your company into expanded markets? By what
percentage and how did this impact sales?
- Have
you opened new markets for your company? What was
the impact?
- Did
you save your company money? How much and under what
circumstances?
- Have
you ever developed a new system or process? Was it
implemented? If so, what were the results?
- Did
you improve customer relationships in some way?
Under what circumstances and what were the results?
- Have
you done anything to increase efficiency? How did
you do it and what were the results?
- Did
you meet a particularly aggressive or important
deadline? If so, what difference did this make to
your company?
- Have
you ever developed procedures to speed repetitive
tasks? What were the results?
- Did
you bring a project in under budget? How? How was
the money you saved used?
- Have
you ever recommended a new product or program that
was implemented? What was the result?
- Have
you ever helped launch a new product or program?
What were the results?
- Have
you ever made recommendations to improve a product
or program? What were the results?
- Have
you taken the lead on any projects or special
initiatives? How successful was the effort?
- Have
you ever taken on any new responsibilities that
weren't part of your job? Did you ask for the new
responsibilities or were they assigned to you? Why
were you selected?
- What
have you done to increase productivity? By what
percentage or amount?
- Have
you improved communications in your company? In what
way, with whom, and what was the outcome?
- Have
you ever done anything to increase profits? How did
you do it and by how much?
- Have
you helped your employer cut costs in any way? How
did you do it and by how much?
- Have
you helped your company grow business in any way?
How did you do it, by how much, and what was the
result?
- Were
you involved in any negotiations? What was your
role? How did this benefit the company?
- Have
you done anything to help control costs? What did
you do? What was the impact?
- Did
your work or the results you produced stand out in
some way as better than your predecessor? Explain.
- Did
you do something to correct inconsistencies or
errors? What was the problem? What did you do? What
was the result?
- Did
you accomplish something special for a customer? How
was this important for your customer? How was this
important for your employer?
- Do
you have a strong record of on-time completion of
projects? Explain. How has this benefited your
employer?
- Have
you ever done anything to increase cash flow? What
did you do? What was the result?
- Have
you led or served on teams whose work had a major
impact on the company? Explain. What was the benefit
to the company? What was your role on the team?
- Did
you foresee any problems and proactively implement
solutions to avert the problem? Explain.
Nationally certified resume writer, career marketing
expert, and personal branding strategist, Michelle
Dumas is the founder and executive director of
Distinctive Career Services LLC. Through Distinctive
Documents
http://www.distinctiveweb.com and her
Executive VIP Services delivered through
http://www.100kcareermaketing.com
Michelle has empowered thousands of executives,
professionals, and managers all across the U.S. and
worldwide with all the tools and resources necessary
to conduct a fast, effective job search. Michelle is
also the author of the popular e-book 101
Before-and-After Resume Examples found at
http://www.before-and-after-resumes.com.
To learn more about her job search products, resume
writing services, and career marketing programs, and
to sign up for many other free resources, visit her
websites.
Copyright 2007. All rights reserved.
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