customizing your cover letter for each position you
apply for is a common misstep among job seekers.
If you are applying to numerous positions you
might feel that the easiest and most efficient thing
to do is have a general cover letter that you can
print a lot of copies of and send out in a mass
Doing this however can jeopardize your chances of
standing out among the other candidates because it
will give your cover letter a generic feel.
So how can you customize your cover letter?
Reference the company name, the hiring
manager’s name, and the position title; present
specific qualifications that align with the job
description; identify a need the company has and
offer up a solution.
Sending a cover
letter filled with the things that you want from the
position is a huge no-no. This means no statements
I am looking for a position which will allow me to
will find the most success with your cover letter if
you tell the employer what it is
you can do for them.
Highlight your value and how you will apply
it for their benefit.
Definitely do not include requests for salary
Do you really think it is going to go over
well if in your cover letter you request a specific
salary or four weeks of paid vacation?
Avoid redundancy in your cover
letter by not repeating the information that will be
found on your resume.
You want your cover letter to pull the reader
in and make them want to continue on to the resume.
If your resume doesn’t offer any new
information or elaborate on your value your reader
will be left with an incomplete picture of what you
would bring to the picture.
Your cover letter is also the place to
address relocation, career transitions, or extended
gaps in your career history.
Stay away from overused and
outdated opener like:
Please consider me for the position of, or I
am writing in response to your advertisement for.
You might be surprised at the number of job seekers
that continue to use mundane openers such as these.
Therefore, putting a little effort into
creating an opener that is distinctive and uncommon
can go a long way in setting you apart from the
Perhaps the worst cover letter
sin would be sending no cover letter at all.
Don’t consider a cover letter optional.
Failing to send a cover letter can have a
negative impact on your job search efforts; first,
you are missing out on a prime opportunity to
introduce yourself, your strengths, and your unique
value, and second you risk appearing sloppy and
incomplete without a cover letter. A cover letter
that works with your resume can provide a complete
picture of what you can offer a prospective