The cover letter example below is that of a sales manager with over 10 years of experience working in sales, as a representative and a team leader. The cover letter starts by asking a question and the subsequent paragraphs aim at answering that question. Specifically, the second paragraph includes 4 bullets addressing key aspects of the candidate's key qualifications and accomplishments, including his experience, his knowledge of training techniques, his passion about improving customer experience, and his track record at regularly exceeding sales goals. This cover letter was written in a dynamic and engaging tone; what an employer would typically expect of a salesperson.
(Contact Job Title)
(City, State, Zip)
Dear Mr./Mrs./Ms. (Last Name):
Does your sales team generate the sales volume and the gross profit that you demand in an economy in which cutbacks lead to lower purchasing rates and near-impossible conversion to new suppliers?
If you're not satisfied with your sales team's performance, I can bring skills and techniques that have helped companies like yours increase their sales volume:
- More than 10 years' experience in sales, as a representative and team leader.
- Expert sales management with training techniques that will change the way your organization thinks about sales, revenue, growth, and customer service.
- Passionate about improving the customer's experience so that they want you to be their primary vendor.
- As a sales representative for Mechanized Solutions, I regularly exceeded company sales goals by 20% or more and maintained gross profit levels at 35%-40%.
I improve sales teams' processes and output every day in my work at Sales Results Training--in one case I helped a client increase sales volume by 600%. I will add similar value to your company with proven sales management skills and personal field representative experience in which I routinely won company and product line awards for sales volume and gross margin.
If your company is looking for a results-oriented sales manager with a solid performance track, I would be interested in speaking with you to discuss the value that my strengths and experience can bring to your company. I can be reached in confidence at the above telephone number or email address. I look forward to hearing from you.
With best regards,
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