If you’re in transition and looking for a job or you
contemplate changing jobs, there’s nothing more powerful
than learning how to be efficient at using the power of
LinkedIn. Being listed on LinkedIn is a must. A study by
Microsoft revealed that 70 percent of employers have
rejected job candidates because of information they
found on those candidates online. Yet the same study
suggests that 85 percent of employers say a positive
online reputation influences their decision. Those are
pretty convincing numbers.
Here are some facts:
- Recruiters and employers prefer dealing with
applicants they can check out and trust.
- People spend more time on social media than on
e-mail. LinkedIn is the social media for business.
- The Internet can make or break your image.
The power of LinkedIn lies in the fact that you can
connect with people who influence decision making
regarding whom to hire. In turn, you, too, can research
the company you’re targeting, the hiring manager there,
and also the culture of the company. Sixty percent of
the hiring decision is based on the candidate’s fit into
the company’s culture.
By joining professional and alumni groups on
LinkedIn, you can participate in online discussions as
well as answer questions, thus becoming prominent—and
even, possibly, viewed as an expert. Companies love
hiring experts! Additionally, recruiters scour
professional groups in search of experts. You should
join active groups to become visible online.
When you’re in transition, it’s important to know the
right people but also important that they know you and
that they get reminded of what you’re looking for.
Therefore, it’s advisable to invite people to connect
with you on LinkedIn. When you send an invitation,
personalize your message; don’t just use the default
LinkedIn invitation. Address the person by name, include
a reminder about the commonality between you or mention
how you came across the person’s name, state your
intent, and then ask whether the person would be willing
to connect with you.
When looking for opportunities, go to the home page,
and on the upper right-hand corner, click on the
Advanced option. Then type in a keyword and customize
the screen to your circumstances. From that list, select
and invite the people you want to connect with.