|B2B Marketing Manager Resume Sample
Resume A. Rocketeer
Success-Driven Marketing Manager
Maximizing corporate potential by driving top-notch marketing solutions, innovative branding strategies, and dynamic corporate events.
More than 14 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event planning experience. Rolled out two large-scale corporate re-branding campaigns. Gained extensive experience communicating with vendors and event support personnel, and effectively managed overseas marketing team. Earned solid reputation for being enthusiastic, efficient, and hands-on. Active AMA member.
AAA (formerly BBB, Inc. and CCC Solutions, Inc.), Atlanta, GA 2002 – 2009
Initially hired into largely data entry position and upon proving marketing savvy, took over all marketing responsibilities. Found innovative ways to market AAA brand, including highly successful email marketing campaigns. Led corporate re-branding after shifting from CCC to BBB, as well as from BBB to AAA. Added full control of event planning to job in 2008. Maintained constant and open dialogue with healthcare and software services groups.
National Events Manager(Healthcare Sector), 2008 – 2009
Marketing Specialist (Software Services Division), 2002 – 2009
“In addition to being highly skilled in her position, she was always a pleasure to work with, as she obviously loves what she does and always has a positive attitude. She is an enthusiastic team player…but she also can be counted on to work independently, as was proven most effectively by her take-charge attitude in undertaking the re-branding efforts.” - Jim Sample, Managing Director, AAA (Former direct supervisor)
Corporate Marketing Coordinator, 2000 – 2001
Additional Related Experience:
Marketing Coordinator, EEE, Inc., Atlanta, GA, 1998 – 1999
Sales Representative, FFF, Corp., Atlanta, GA, 1996 – 1998
Freelance Copywriter/Editor, Atlanta, GA, 1992 – 2002 (intermittent)
Volunteer, Sample Non-Profit, Atlanta, GA, 2009 - Present
Volunteer, Sample Non-Profit, Atlanta, GA, 2003 - Present
B.S., Major in Mass Communications, Minor in Marketing (Magna Cum Laude) Sample State University, Atlanta, GA
Member, American Marketing Association
IBM-compatible systems ◊ Windows Professional XP/Vista ◊ MS Office 2003/2007 ◊ Photoshop ◊ Acrobat ◊ Siebel CRM ◊ Constant Contact ◊ Ektron