COO (Chief Operating Officer) Resume
165 Maples Drive, St. Louis, MO 63367, 636.254.9782 Res, 314.950.2378 Cell, BJohnson@gmail.com
Operations Executive with a demonstrated record of
exceeding profitability goals, turn around underperforming units
and driving increased revenues and market share
High-energy leader experienced in leading multi-unit regions
with up to 400 locations. Excel in brand positioning, revenue
growth financial management and driving operational excellence.
Champion a strong focus on customer satisfaction and loyalty.
Well-developed employee relations, motivation, management
development and training qualifications demonstrated by higher
than average retention rates.
Core Competencies include:
- Multi-Unit P&L Analysis / Expense Control
- E-Commerce, Catalog, Wholesale & Retail Sales
- Site Selection / Real Estate
- Recruiting / Hiring / Training / Retention
- Turnarounds / Change Management
- Expansion / New Market Development
- Concept Branding / Marketing
- Global Purchasing / Contract Negotiations
SAMPLE CAREER HIGHLIGHTS
Led Division from 4 years of losses
to profits with +686% EBITDA growth in 2007.
Right-sized stores closing 120
underperformers and opening 50 high-margin outlets to
dramatically exceed store growth targets and industry
Doubled market share and grew profits
250% through brand repositioning - named "Brand of the Year".
Leading consumer-driven footwear
company and the #2 wholesale supplier of women's fashion shoes
to U.S. department stores under brand names like Naturalizer,
Via Spiga, Franco Sarto and LifeStride.
Successively promoted to positions of
increased responsibility based on consistently exceeding goals
CHIEF OPERATING OFFICER, NATURALIZER RETAIL, JUN 2002 - PRESENT
Promoted to assume P&L management for
Naturalizer brand throughout North America. Challenged to
turnaround declining sales, profit margins, consumer traffic and
market share. Oversee strategic planning, operations, real
estate, merchandising and marketing for over 300 retail
locations throughout the U.S. and Canada, Member of Executive
team to support expansion of retail concept globally.
Led Division from years of operating
losses to positive earnings, delivering significant
improvements every year, culminating with +686% growth in
operating earnings in 2007.
Revamped management personnel to
build a team capable of delivering sustained organic growth
in a zero sum market. Noted for producing comp store growth
2-4% in each of last 4 year in contrast to competitive set
which is down 3-5% annually.
Repositioned store portfolio to both
right-size the chain and grow the highly profitable outlet
segment to maximize earnings. Led comprehensive real estate
strategy to change mix of channels, resulting in exiting 120
mall-based stores and opening 50 outlet stores.
Integrated redundant Canadian
infrastructure, consolidated all non-store support functions
(Buying, Allocating, Planning, Marketing, IT, Real Estate),
producing +$6M in annual savings and a return to
profitability for the segment after 3 years of losses.
BILL JOHNSON, Page 2 of 2
Led update of product line to fill
holes in wholesale line. Sourced product providers through
new manufacturers and designers that now account for 30% of sales.
Developed new store design and
changed shopping environment to attract a greater audience.
Reduced turnover in stores 50% by fostering a store-friendly
culture. Launched Star Sightings communication program that
shared best practices and success stories in customer
services. Introduced recognition awards for Top Stores
Built an accelerated career program
for gifted college students to add talent, diversity and
VICE PRESIDENT MARKETING, NATURALIZER BRAND, JUL 1997 - JUN 2002
Promoted to oversee all marketing
strategy and execution for Naturalizer brand. Managed $16M
annual budget across trade and consumer advertising,
market/consumer research, sales events/promotions, packaging,
relationship marketing, store design and more. Oversaw team of 20.
Credited for role in growing sales
85% in 5 years from $230 to $350M, averaging 15-20% growth each year.
Doubled market share, increased brand
awareness and improved profits by 250% or $10M by directing
brand repositioning through an integrated product, store and
consumer communications 3-year plan. Named "Brand of the
Year" in 2001 by the industry's leading publication.
Launched a Direct to Consumer Catalog
and e-commerce platform to add incremental sales and
profits, resulting in +$12M in sales and $2.6M in profits.
Recognized for contribution to
successful addition of the Naturalizer brand within the
Federated Department store group that generated an
incremental $35M in sales annually.
DIRECTOR OF RETAIL MARKETING, SEP 1994 - JUL 1997
Promoted to lead the marketing function
in support of +300 specialty women's footwear stores throughout
the United States. Managed $6M budget and team of 9 comprised of
Art Directors, Copywriters, Production Manager, Database Manager
as well as an external media agency. Oversaw all marketing and
visual projects including events, promotional design,
advertising, store graphics and signage, Customer Relationship
Management, local/grassroots marketing tools and more.
Noted for role in growing sales to ~ $150M annually.
Credited for transitioning marketing
strategy for a mass media communications program to a
consumer database marketing platform that reduced marketing
expense +$2M while driving same store productivity to record
sales per square foot. Created data warehouse and introduced
data mining to support highly targeted direct mail programs.
Introduced Voice-Of-Customer Panel to test products, promotions, store design and service changes.
DIVISIONAL MERCHANDISE MANAGER, FEB 1992 - SEP 1994
Led the footwear buying and merchandising
teams for 47 better grade department stores on the West coast,
generating $64M in annual revenues. Charged with creating
consumer-right and trend-right assortments to drive high sales
and margins. Supervised team of 10 Buyers, Planners and
Increased margins by +2%, delivering an incremental $1.2M in Gross Profit.
Increased Inventory turn by 30% with corresponding improvement in markdown expense.
Added premium priced brands to brand matrix driving a 10% increase in average retail prices.
University of Tennessee, Knoxville, TN
University of South Carolina, Columbia, SC
President of About Jobs (www.GotTheJob.com)
is a nationally recognized Career Coach and Resume Writer. A
graduate of the Wharton School of Business and Stanford
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