COO (Chief Operating Officer) Resume

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165 Maples Drive, St. Louis, MO 63367, 636.254.9782 Res, 314.950.2378 Cell, [email protected]


Operations Executive with a demonstrated record of  exceeding profitability goals, turn around underperforming units  and driving increased revenues and market share

High-energy leader experienced in leading multi-unit regions  with up to 400 locations. Excel in brand positioning, revenue  growth financial management and driving operational excellence.  Champion a strong focus on customer satisfaction and loyalty.  Well-developed employee relations, motivation, management  development and training qualifications demonstrated by higher  than average retention rates.

Core Competencies include:

  • Multi-Unit P&L Analysis / Expense Control
  • E-Commerce, Wholesale & Retail Sales
  • Site Selection / Real Estate
  • Recruiting / Hiring / Training / Retention
  • Turnarounds / Change Management
  • Expansion / New Market Development
  • Concept Branding / Marketing
  • Global Purchasing / Contract Negotiations


  • Led Division from 4 years of losses  to profits with +686% EBITDA growth in 2007.

  • Right-sized stores closing 120  underperformers and opening 50 high-margin outlets to  dramatically exceed store growth targets and industry  averages.

  • Doubled market share and grew profits  250% through brand repositioning - named "Brand of the Year".


Leading consumer-driven footwear  company and the #2 wholesale supplier of women's fashion shoes  to U.S. department stores under brand names like Naturalizer, Via Spiga, Franco Sarto and LifeStride.

Successively promoted to positions of  increased responsibility based on consistently exceeding goals  and expectations.


Promoted to assume P&L management for  Naturalizer brand throughout North America. Challenged to  turnaround declining sales, profit margins, consumer traffic and  market share. Oversee strategic planning, operations, real  estate, merchandising and marketing for over 300 retail  locations throughout the U.S. and Canada, Member of Executive  team to support expansion of retail concept globally.

Notable Accomplishments:

  • Led Division from years of operating  losses to positive earnings, delivering significant  improvements every year, culminating with +686% growth in  operating earnings in 2007.

  • Revamped management personnel to  build a team capable of delivering sustained organic growth  in a zero sum market. Noted for producing comp store growth  2-4% in each of last 4 year in contrast to competitive set  which is down 3-5% annually.

  • Repositioned store portfolio to both  right-size the chain and grow the highly profitable outlet  segment to maximize earnings. Led comprehensive real estate  strategy to change mix of channels, resulting in exiting 120  mall-based stores and opening 50 outlet stores.

  • Integrated redundant Canadian  infrastructure, consolidated all non-store support functions  (Buying, Allocating, Planning, Marketing, IT, Real Estate),  producing +$6M in annual savings and a return to  profitability for the segment after 3 years of losses.



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  • Led update of product line to fill  holes in wholesale line. Sourced product providers through  new manufacturers and designers that now account for 30% of sales.

  • Developed new store design and  changed shopping environment to attract a greater audience.  Reduced turnover in stores 50% by fostering a store-friendly  culture. Launched Star Sightings communication program that  shared best practices and success stories in customer  services. Introduced recognition awards for Top Stores  Managers.

  • Built an accelerated career program  for gifted college students to add talent, diversity and  future leadership.


Promoted to oversee all marketing  strategy and execution for Naturalizer brand. Managed $16M  annual budget across trade and consumer advertising,  market/consumer research, sales events/promotions, packaging,  relationship marketing, store design and more. Oversaw team of 20.

Notable Accomplishments:

  • Credited for role in growing sales  85% in 5 years from $230 to $350M, averaging 15-20% growth each year.

  • Doubled market share, increased brand  awareness and improved profits by 250% or $10M by directing  brand repositioning through an integrated product, store and  consumer communications 3-year plan. Named "Brand of the  Year" in 2001 by the industry's leading publication.

  • Launched a Direct to Consumer Catalog  and e-commerce platform to add incremental sales and  profits, resulting in +$12M in sales and $2.6M in profits.

  • Recognized for contribution to  successful addition of the Naturalizer brand within the  Federated Department store group that generated an  incremental $35M in sales annually.


Promoted to lead the marketing function  in support of +300 specialty women's footwear stores throughout  the United States. Managed $6M budget and team of 9 comprised of  Art Directors, Copywriters, Production Manager, Database Manager  as well as an external media agency. Oversaw all marketing and  visual projects including events, promotional design,  advertising, store graphics and signage, Customer Relationship  Management, local/grassroots marketing tools and more.

Notable Accomplishments:

  • Noted for role in growing sales to ~ $150M annually.

  • Credited for transitioning marketing  strategy for a mass media communications program to a  consumer database marketing platform that reduced marketing  expense +$2M while driving same store productivity to record  sales per square foot. Created data warehouse and introduced  data mining to support highly targeted direct mail programs.

  • Introduced Voice-Of-Customer Panel to test products, promotions, store design and service changes.


Led the footwear buying and merchandising  teams for 47 better grade department stores on the West coast,  generating $64M in annual revenues. Charged with creating  consumer-right and trend-right assortments to drive high sales  and margins. Supervised team of 10 Buyers, Planners and  Allocation Specialists.

Notable Accomplishments:

  • Increased margins by +2%, delivering an incremental $1.2M in Gross Profit.

  • Increased Inventory turn by 30% with corresponding improvement in markdown expense.

  • Added premium priced brands to brand matrix driving a 10% increase in average retail prices.


MBA, Finance
University of Tennessee, Knoxville, TN

BA, Accounting
University of South Carolina, Columbia, SC

Don Goodman, President of About Jobs ( is a nationally recognized Career Coach and Resume Writer. A graduate of the Wharton School of Business and Stanford University's Executive Program, Don has helped thousands of people secure their next job. Read his blog at or contact him at 800-909-0109 or by e-mail at [email protected]