Corporate Marketing Executive Resume
515 Oleander Drive, Wilmington, NC 28401
Home: 910.452.5521, Mobile: 910.452.9955, email@example.com
VP - Marketing - Business Development - Client Services
Accomplished, decisive, and knowledgeable marketing executive
with 20 years' experience in innovative, profit-oriented
business such as Entertainment Publications, Detroit Red Wings,
and Little Caesars. Recognized for building strong brands using
integrated marketing methodologies. Key contributor to strategic
business planning with experience leading, managing, and
developing long-range growth plans. Respected as a dynamic team
leader and creative solutions provider. Demonstrated track
record related to business development and sales management
skills. Available for travel and relocation.
Core professional competencies include:
- Double-Digit Revenue Generation
- Budgeting, Planning, & Forecasting
- Marketing Program Design
- Product Development & Introduction
- Cross-Functional Team Leadership
- Media Relations & Agency Management
- High-Profile Event Management
- University-level instruction in Marketing
SIGNIFICANT PROFESSIONAL ACCOMPLISHMENTS
Successfully negotiated a ground-breaking 6-year, $50 million broadcast agreement
that increased revenue for the Detroit Red Wings by 100%.
Generated more than $1 million in sales for Entertainment Publications by
initiating a B2B online search program with Overture and Google.
Enhanced publication's direct mail response rate by 100%, and generated a 200% increase in
marketing revenue by initiating a lead generation initiative focused on Fortune 1000 companies.
Directed the creation of "Hockeytown" - one of the most powerful new brand in sports.
Developed integrated business plan with multiple revenue streams, producing $1 million annually.
Awarded the NHL's "Best Marketing Campaign" award in 2002 for the creation
and integration of Hockeytown into Detroit Red Wings brand platform, including development of a multimillion-dollar
sports restaurant and bar concept.
Led strategic sales team in the acquisition of Entertainment's major clients,
including Capital One, Bell South, Garmin, American Airlines, PetSmart, Qwest, Rogers Cable, and Red Hat Society.
Serve as Brand Marketing guest presenter and instructor for undergraduate
and graduate classes at University of Michigan, Oakland University, Eastern Michigan University, University of Windsor, and Wayne State University.
EXPERIENCE AND SELECTED ACHIEVEMENTS
ENTERTAINMENT PUBLICATIONS, INC. - Troy, MI, 2003 to present
Wholly-Owned Subsidiary of IAC/InterActive Corporation; the industry leader in 50% off
consumer savings and merchant promotions with $220 million in annual revenue.
DIRECTOR, CORPORATE MARKETING
Challenged to meet $14 million
division budget and $3 million revenue quota for Custom Division
of Entertainment Publications. Manage all aspects of corporate
marketing encompassing product development, brand
development/integration, lead generation, collateral
development, target strategy, and agency management. Manage
staff of three and report to Senior Vice President, Marketing.
JIM HATFIELD, Page Two
Redesigned and launched online
Savings Product representing 60% of revenue totaling $8
million annually. Launched email 1-1 product, delivering
$500,000 in sales within 6 months.
Conceived and executed integrated marketing program with Comcast, improving customer retention
by 50%. Achieved "Gold CTAM" award for Retention Market
Created "Book Box", a 3D direct mail
program that increased lead generation by 30% and incremental revenue by $500,000.
As lead strategic sales expert bridged the gap between customers and sales by developing,
innovative online/offline product solutions to meet client objectives.
DETROIT RED WINGS AND OLYMPIA ENTERTAINMENT, INC. - Detroit, MI, 1993 to 2003
Subsidiary of Ilitch Holdings; one
of the industry's most diverse sports and entertainment
companies (featuring the NHL's Detroit Red Wings) with over $100
million in annual revenue.
SENIOR DIRECTOR OF MARKETING & COMMUNICATIONS (1996 - 2003)
DIRECTOR OF MARKETING (1993 - 1996)
Led all aspects of marketing
broadcast, public relations, and game presentation for the
Detroit Red Winds, College Hockey Events, Hockeytown Cafe, and
Hockeytown Athletics retail store. Served as Chief Marketing
Officer for Detroit Red Wings and General Manager of College
Hockey Events. Controlled a $1 million marketing budget. Managed
a staff of 20 and reported to President.
Recommended company's integrated
branding platform, leading to the creation of Hockeytown, Al
the Octopus, and College Hockey at the Joe campaigns still
in existence today.
Spearheaded strategic marketing campaign, "Al the Octopus" during NHL playoffs. Increased
revenue for Detroit Red Wings by 20% - campaign adopted by
numerous NHL teams.
Created 5-year business plan that
increased "College Hockey at the Joe" season ticket sales by
600%, and overall revenue by 100%, including a title
sponsorship from Sprint PCS.
Raised $5+ million for local
charities as leading member of Community Relations
LITTLE CAESARS PIZZA - Detroit, MI, 1987 to 1993
Subsidiary of Ilitch Holdings; North American company with 3,000 locations and $500 million in revenue.
SALES PROMOTION MANAGER
Built and managed Sales Promotion department that reinforced brand value, created awareness, and
increased sales for 3,000+ Little Caesars stores.
EDUCATION AND PROFESSIONAL MEMBERSHIPS
UNIVERSITY OF MICHIGAN-ANN ARBOR, SCHOOL OF LS&A
BGS, CONCENTRATION IN BUSINESS AND PSYCHOLOGY
Member, American Marketing Association (AMA)
Member, Direct Marketing Association (DMA)
Member, Detroit Adcrafter Organization
Member, Cable & Telecommunications Association for Marketing, (CTAM)
Board Member, Jeff Bourne Memorial Hockey Foundation
arts marketing, advertising, media, military background
marketing, market research, market analysis, data analysis, business case analysis
new graduate, sports marketing, baseball, father in the business / industry, sports management, internship experience