JIM HATFIELD, Page Two
Redesigned and launched online
Savings Product representing 60% of revenue totaling $8
million annually. Launched email 1-1 product, delivering
$500,000 in sales within 6 months.
Conceived and executed integrated
marketing program with Comcast, improving customer retention
by 50%. Achieved "Gold CTAM" award for Retention Market
Created "Book Box", a 3D direct mail
program that increased lead generation by 30% and
incremental revenue by $500,000.
As lead strategic sales expert
bridged the gap between customers and sales by developing,
innovative online/offline product solutions to meet client
WINGS AND OLYMPIA ENTERTAINMENT, INC. - Detroit, MI,
1993 to 2003
Subsidiary of Ilitch Holdings; one
of the industry's most diverse sports and entertainment
companies (featuring the NHL's Detroit Red Wings) with over $100
million in annual revenue.
SENIOR DIRECTOR OF MARKETING &
COMMUNICATIONS (1996 - 2003)
DIRECTOR OF MARKETING (1993 - 1996)
Led all aspects of marketing
broadcast, public relations, and game presentation for the
Detroit Red Winds, College Hockey Events, Hockeytown Cafe, and
Hockeytown Athletics retail store. Served as Chief Marketing
Officer for Detroit Red Wings and General Manager of College
Hockey Events. Controlled a $1 million marketing budget. Managed
a staff of 20 and reported to President.
Recommended company's integrated
branding platform, leading to the creation of Hockeytown, Al
the Octopus, and College Hockey at the Joe campaigns still
in existence today.
Spearheaded strategic marketing
campaign, "Al the Octopus" during NHL playoffs. Increased
revenue for Detroit Red Wings by 20% - campaign adopted by
numerous NHL teams.
Created 5-year business plan that
increased "College Hockey at the Joe" season ticket sales by
600%, and overall revenue by 100%, including a title
sponsorship from Sprint PCS.
Raised $5+ million for local
charities as leading member of Community Relations
PIZZA - Detroit, MI, 1987 to 1993
Subsidiary of Ilitch Holdings; North
American company with 3,000 locations and $500 million in
Built and managed Sales Promotion
department that reinforced brand value, created awareness, and
increased sales for 3,000+ Little Caesars stores.
EDUCATION AND PROFESSIONAL
UNIVERSITY OF MICHIGAN-ANN ARBOR, SCHOOL
BGS, CONCENTRATION IN BUSINESS
American Marketing Association (AMA)
Marketing Association (DMA)
Member, Cable &
Telecommunications Association for Marketing, (CTAM)
Board Member, Jeff
Bourne Memorial Hockey Foundation