CANDICE HALL
355 East Park Drive, Dallas, Texas 75050
Phone: (214) 968-2222, E-mail: c_hall@yahoo.com

COMMUNICATIONS PROFESSIONAL
Marketing / Advertising / Public Relations / Event Planning

Creative professional with expertise in all aspects of successful marketing, advertising, public relations, event planning, and management. Excel in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Demonstrated ability to manage and motivate cohesive teams that achieve results. Source vendors, negotiate contracts and manage budgets. Superb written communications, interpersonal and organizational skills. First class client relations and teaming skills. Proficient in MS Office, Adobe Professional, Distiller & Design; Adobe: Photoshop, Illustrator, ImageReady, InDesign; QuarkXpress, Conservational in Spanish. Available for travel and relocation.

SUMMARY OF QUALIFICATIONS

• Successful in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to successful completion.

• Developed interpersonal skills having dealt with diversity of professionals, including senior management, vendors, sales teams, PR agencies, ad agencies, and non-profit organizations.

• Exceptionally well-organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.

• Able to establish a team-spirited environment through a positive and proactive leadership style.

• Apply innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.

• Have written and/or prepared numerous in-house documents, including contracts, proposals, marketing plans, advertisements, press releases, and executive correspondence.

• Control overall company image across all marketing collateral in print and electronic formats, including online.

• Develop and implement business strategies that increase product awareness, market share and company profitability.

PROFESSIONAL EXPERIENCE

HEARING AIDS, LLC, Dallas, Texas
One of the largest independently owned and operated practices in the US with annual revenue of $5.6 million.

DIRECTOR OF ADVERTISING & MARKETING (2005 / Present)
Direct public relations, product marketing, marketing communications, promotional events, company web site, advertising, and sales team support. Develop and present ad hoc reports at quarterly/annual staff meetings. Control a $1 million advertising budget. Manage six direct reports. Report to President & CEO.
Spearhead special events: conceived and executed a plan to establish in-house ad agency. Updated and redesigned company contracts and reports. Managed press coverage, celebrity outreach, and special promotional activities. Initiated the development and delivery of media kits for customer sales team, corporate sales team and OEM sales team.

• Reduced advertising expenses from 17% to 15% within 1 year. Identified errors that saved company $10,000 annually.

• Secured PR opportunities for President & CEO, including a feature article in the American Express' Business Platinum Profile. Positioned HAE as an industry leader and influencer.

• Created and directed PR campaigns featuring former Miss America, Deidre Downs, and former head coach of the Houston Oilers, Bum Phillips as celebrity spokespersons.

• Developed strategic marketing relationships in conjunction with major manufacturers (GN, ReSound, Sonic innovations).

Continued....