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SAMPLE, Page Two
PANASONIC AVIONICS CORPORATION, Lake
Forest, CA, 2003 - 2004
Identified and defined entertainment
business models, international partnership opportunities, media
planning and integration strategies, global marketing plans, and
interactive / VOD content for the world's leading supplier of
in-flight entertainment and communications systems.
Manager of Business
Development
-
Guided China Market Opportunity
project aimed at targeting the "jet set" Chinese consumer.
Field study represented team members in Hong Kong, Macau,
Shanghai, Beijing, and Chengdu.
-
Provided recommendations to company
executives based on findings from a series of global
marketing projects that utilized focus groups and
quantitative instruments that examined entertainments
trends.
COMSPAN COMMUNICATIONS, INC /
STEEPLECHASE MEDIA, Santa Monica, CA, 1998 - 2002
Promoted
from V.P. of Special Projects to oversee business development,
market research, product placement, and advertising for
Hollywood's foremost strategic planning and consulting firms of
cable television, live entertainment, and new media industries.
Vice President of
Entertainment
-
Expanded branded entertainment and
product placement opportunities with Clear Channel, Fox
Sports, NBA, NFL, Harlem Globe Trotters, MTV; live
entertainment with Sting, Paul McCartney, Ricky Martin,
Davis Bowie; event tie-ins at the 2000 Olympics in Sydney,
and the 2002 Olympics in Salt Lake City.
-
Formed new division, which
enabled company to successfully expand Russian operations
into China.
U.S. CONSULATE, Shanghai, People's
Republic of China, 1996 - 1997
Assisted with a full range
of products and services in assigned industry sectors to assist
U.S. businesses including matchmaking, trade events and
marketing; counseling, market research, and advocacy and trade
dispute resolution.
Commercial Assistant
-
Created business plans and identified
strategic alliances for multinational U.S. companies
entering the Chinese business market.
-
Planned and executed segments of
former Vice President Al Gore's historic visit to China in
1997.
CIBER, San Francisco, CA, 1993 - 1996
Allocated the resources of multi-disciplined IS teams across
various complex projects to ensure acceptance criteria, review
schedules, and completion of projects for the leading
international system integration consultancy for both private
and government sector clients (NYSE:CBR).
Scheduling Manager
-
Managed scheduling requirements for
15 network engineers responsible for implementing a dynamic
video streaming project for the Rock N' Roll Hall of Fame
and Museum.
-
Oversaw project timetables during the
deployment of a large-scale ISDN network for SBC.
ACADEMIC PREPARATION
MARSHALL SCHOOL OF BUSINESS,
UNIVERISITY OF SOUTH CALIFORNIA, Los Angeles, CA
M.B.A. in International Business & Entertainment Marketing,
2003
B.B.A. in Management & Organization,
Concentration: Entertainment, 2000
PROFESSIONAL MEMBERSHIPS
Executive Committee Member,
Academy of Television Arts & Sciences (Emmys)
Member, International Academy of Television Arts &
Sciences
Education Committee Member, World
Airlines Entertainment Association
Board Member,
Los Angeles-St. Petersburg Sister Committee
Speaker,
Multicultural Marketing Summit
Member, Asia
Society
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