Executive (Product Development & Marketing) Resume
7285 Street, City, California 92112
firstname.lastname@example.org, 800.555.8219 (Home), 800.555.9958 (Cell)
Product Development, Manufacturing Procurement, Sales & Marketing
Highly accomplished enterprising visionary combining outstanding
sales & marketing talents with high caliber general
management qualifications. Results-oriented, decisive leader,
with proven success in establishing a lasting presence in new
markets, identifying growth opportunities, and initiating strong
business alliances. Develop international partnerships to drive
bottom-line profits. Thrive in dynamically changing environments
requiring focused decision making. Bilingual in English and
Mandarin Chinese. Available for travel and relocation.
- Innovative Leadership Style
- Brand Positioning Strategies
- Product Reengineering/ Redesign
- Change Management Techniques
- Product Placement Concepts
- Key Account Management
- Sales Team Building
- New Product Launches
- Import & Export/ Distribution
SAMPLE HOUSEWARES - San Diego, California 2004 - Present
Director of Product Development & Marketing
Progressed from Product Marketing
Manager to an increasingly responsible position as Director of
Product Development and Marketing for this leader in product
innovation within the small household appliance industry.
Provide result-oriented product management in a direct
distribution business model. Lead Product Management Teams in
the development of new products. Deliver profit-driven revenue
models. Develop business and functional requirements for
products. Successfully lead business development efforts.
Perform business and cost analysis. Analyze market segments and
create effective business and marketing plans. Develop marketing
and sales communication strategies. Liaise with 25 factories in
China to oversee cost saving product adjustments, product
specifications, quality control and order fulfillment.
Created a responsive market-driven department increasing market share from 25% to 50% in 3 years.
Established 5 new SKU's with the Target Corporation triggering $2.5 million in additional sales revenues.
Devised a "service team" approach for company's top 10 accounts creating a consultative sales process.
Designed product packaging, user manuals, sales collateral, and tradeshow materials.
Negotiated contracts for celebrity chef endorsements and inbox product promotions.
Reengineered product specifications in the water kettle category producing cost savings that led to
product expansion opportunities within existing accounts.
Liaised with Customer Service Manager developing a QC reporting process across all categories.
Quality control scrutiny led to significant improvements of the Costco rice cooker and increased sales by 20%.
Streamlined the sales presentation process through the creation of a "product development
database" providing sales managers with immediate access to product progress, features and pricing information.
SAMPLE TECHNOLOGY COMPANY, Ltd. - San Diego, California 2000 - 2004
American Branch Manager
Served as American Branch Manager for this global manufacturer of
innovative Bluetooth wireless products and accessories, and
master specialist in plastics and metallic molding and coating.
SAMPLE, Page 2
Conceptualized, planned and initiated Teling's
U.S. sales operations. Researched and analyzed potential
markets, financial affairs, competitive bidding, and entire
project management. Managed new business development and
strategic planning to maximize growth and profitability.
Established growth plans for individual accounts and personally
managed account calls throughout the United States. Planned,
coordinated, and attended tradeshows throughout the U.S. and
Europe. Coordinated production operations with manufacturers in
Taiwan and China.
Conceived and implemented a sales strategy
targeting a niche market of clients with licensed
properties, which was adopted as the center of Teling's
international sales campaign.
Established accounts with Elvis Presley
Enterprises, Marilyn Monroe Enterprises and Anna Kournikova.
ENGLISH LANGUAGE SCHOOLS - Taipei, Taiwan 1998 - 2000
Director of Studies
Served as Director of Studies for this language
school combining the latest teaching methodologies with
comprehensible auditory input and directed correction, resulting
in near-native English speaking students.
Interviewed and hired new teachers. Developed
course curriculum and exams. Observing teachers and provided
feedback. Timetabled teachers & classes. Organized teachers'
meetings and in service training. Performed progress and
development interviews. Communicated with student, parents, and
teachers to resolve issues.
Developed a six-month training program
utilizing video tape for teacher performance training reviews.
Created and administered student placement
tests resulting in an enrollment rate of 95%.
Increased new student enrollment by 200%.
SAMPLE ENGINEERING - Taipei, Taiwan 1997 - 1998
Technical Editor/Graphic Designer
Served as Technical Editor and Graphic Designer
for this ISO-9001 certified engineering design consultancy firm
specializing in Taiwan's nuclear power industry.
Gained hand-on experience in pre-press
production, project management, content writing and editing,
layout and design and desktop publishing. Collaborated with
engineering team for technical writing contributions. Edited
engineering bids for infrastructure projects, semi-conductor
plants, nuclear energy plants and high speed rail projects.
Established and maintained company photo archives.
Managed on-time production of a quarterly newsletter with a circulation of 2,500 copies.
Assisted in planning and coordinating Bechtel's 100th Anniversary party.
B.A., Communications, Minor: Asian Studies, Oklahoma City University, Oklahoma City, OK
Full Tuition Scholarship Recipient ~ GPA 3.6 ~ Graduated Magna Cum Laude
arts marketing, advertising, media, military background
marketing, market research, market analysis, data analysis, business case analysis
new graduate, sports marketing, baseball, father in the business / industry, sports management, internship experience