Market Research Manager (Functional) Resume

Sample provided by Robin Galante

ANONYMOUS
1234 SUCCESS AVENUE, ANYWHERE, CA 94123
555-123-4567 ~ [email protected]

 

MARKET RESEARCH PROFESSIONAL
WITH OVER 10 YEARS EXPERIENCE TRANSFORMING CONSUMER DATA INTO MEANINGFUL AND ACTIONABLE INSIGHTS


PROFESSIONAL EXPERTISE

CUTTING-EDGE RESEARCH

  • Consistently provides timely and actionable findings.

  • Deliverables include valuable insights  from specific research projects, synthesis of consumer  insights with internal sales data, syndicated studies, and competitive intelligence.

  • Oversees qualitative and quantitative  research processes, including: needs assessments, new  product ideation, concept testing, pricing, ad testing and  tracking, customer segmentation, satisfaction and loyalty,  brand tracking, competitive assessment, shopping, retention  and defection, and market sizing.

  • Executes strategic approaches, including:  one-on-ones with consumers and employees, focus groups (in  person and online), conjoint, maxdiff, least squares linear  regression, factor and cluster analyses.

  • Manages branding and product positioning  by developing and refining core brand attributes, brand  positioning, brand extensions, brand partnerships, and  overall strategy. Informs marketing and communications strategies.

  • New product and service development and  launch: Identifies consumer needs, determines optimal  product or service offering and appropriate pricing,  identifies target markets, provides course correction during  product pilot time frames and monitors success once fully launched.

  • Customer Segmentation: identifies  strengths, weaknesses and opportunities in the current  customer base, opportunities and challenges for growing the customer base.

STRONG LEADERSHIP

  • Currently manages the Customer Research  department while department head is on six-month special assignment.

  • Currently the Research Lead for multiple  departments, including Membership, Products and Services, and Marketing.

RELATIONSHIP BUILDING

  • Works side by side with business partners  to determine how to best achieve their strategic goals  through leveraging existing knowledge, assessing information  gaps, incorporating relevant secondary research and  conducting primary research.

  • Interacts and coordinates extensively with all levels of business, multiple office locations, and international partners.

  • Builds and maintains solid relationships with external vendors to facilitate the timely delivery of reliable data.

INNOVATION

  • Refines research processes through  development and improvement of research department tools and  procedures, resulting in a more streamlined, strategic research experience.

  • Improves business strategy and drives  strategic growth initiatives by reallocating budget and  staff, guiding the direction of new product and service  areas, and repositioning existing products and services.

  • Improves existing internal processes to  enhance productivity and effectiveness.

  • Optimizes new product launch processes  with a thorough understanding of launch procedures.

  • Improves sales and service delivery  through effective changes to scripts, policies and  procedures.

EXPERIENCE

  • Proven track record in completing projects and delivering results on time and on target.

  • Has worked with high-level brands including Apple, UPS, MasterCard, Budweiser.

  • Has extensive market research experience  in a variety of industries including insurance, market  research consulting, branding and design.

 


 

WORK HISTORY

BLUE CROSS INSURANCE, LOS ANGELES, CA | 2005 - PRESENT
RESEARCH MANAGER
Industry: Insurance

TFG, SAN FRANCISCO, CA | 2003 - 2005
SENIOR RESEARCH MANAGER
Industry: Market Research

DESIGNMATCH, SAN FRANCISCO, CA | 1996 - 2003
STRATEGY ANALYST
Industry: Branding and Design Consulting


EDUCATION

BACHELOR OF SCIENCE DEGREE - LIBERAL ARTS | FALL 1991
UNIVERSITY OF CALIFORNIA, IRVINE


ADDITIONAL EDUCATION & CERTIFICATES

CERTIFICATE OF PARTICIPATION: INTERNATIONAL BUSINESS PROGRAM | SPRING 1991
INTERNATIONAL STUDY PROGRAM, LONDON, ENGLAND

MARKETING AND STATISTICAL COURSES - CONTINUING EDUCATION | 1999 - 2000
STANFORD UNIVERSITY, PALO ALTO, CA