#4 Windemere Lane ~ Portland, Oregon 97205
Product Management ~ Strategic Planning ~ New
Dynamic, award-winning Executive with outstanding success
creating and launching new AT&T products for domestic and
international markets. Granted a Patent for an innovative card
feature used to acquire new clients. Skilled in reducing
marketing costs, managing cross-functional teams, and
administering multi-million dollar budgets. Willing to relocate.
Additional capabilities in:
- Industry Analysis
- E-based Capabilities
- Consumer Research
- New Internet Services
- Marketing Initiatives
- Opportunity Identification
Selected, AT&T Emerging Leaders
Program, with less than 5% of employees chosen, 2001-Present
Recipient, AT&T Circle of Excellence
Presidential Award, April 2000
Granted, US Patent, "Establishing
Billing Arrangements for a Calling Card in a
Telecommunications Network," January 1999
Recipient, AT&T Vice Presidential
Achievement Award, March 1998
Recipient, AT&T True Spirit
Presidential Award, Individual Winner, February 1997
Recipient, AT&T Patent Incentive
Award, May 1996
AT&T 1983 - Present
Division Manager, Marketing strategy and Offer Development,
Consumer Services (2001-Present)
Direct strategic planning of
Internet, high-speed access and telephony services with $1.7
billion annual revenue, including short and long-term
blueprints for market share and revenue growth.
Identify marketing initiatives
through customer research; develop targeting and
Analyze industry trend and
competitive landscape; oversee opportunity identification
and evaluation; construct business cases; formulate new
offers and promotions.
Create, track, and evaluate internal
metrics and management reporting to identify marketing
performance and effectiveness of programs, offers, channels,
markets, and product mix.
Drive branding guidelines across the
organization and with external partners.
Marketing and Sales Director, Consumer Services
Led team in launch of new telephony
and high-speed Internet services, including customer
identification, sales planning, channel mix, pricing,
promotion, and customer experience definition.
Developed strategic business plan for
new venture into consumer DSL broadband service.
Directed formation of E-based
capabilities, including web site, E-sales, E-care, and
Supervised in-house and outside
agency creative staff in developing logos, web site, direct
mail, and e-mail acquisition marketing; functioned as point
person in external partner negociations.
Product Management Director, Consumer Services
Increased market share by 35% in
local voice service launch leveraging switch resale, cable,
and wireless technologies; defined operational plans to
integrate TCG and AT&T following $12 billion acquisition.
Managed $1 billion business unit; led
supplier negotiations, oversaw financial and operational
Strategic and Business Planning District Manager,
Consumer Services (1996-1997)
Prepared strategic and business plan
communications for presentations to AT&T Board of Directors,
industry and financial analysts, suppliers, partners, and
Led team of 55 representing 15
functional organizations in $1 billion Business Unit.
Ensured success of new corporate
venture by strategizing business plans, cases, and market