Marketing Manager Resume Sample
Marketing Manager Resume PDF Version
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Profit-Driven Marketing Manager
Driving strong and sustainable financial gains
through leveraging corporate potential, enhancing top-notch
marketing solutions, innovative branding strategies, and dynamic
More than 14 years of solid B2B marketing experience, delivering
profitable solutions to drive sales, attract and maintain
customers, and build a solid corporate brand. Special talent for
enhancing corporate marketability through electronic and print
marketing tools as well as clear, effective corporate messaging.
Stellar organizational and planning skills, as demonstrated in
successful event planning experience. Rolled out two large-scale
corporate re-branding campaigns. Gained extensive experience
communicating with vendors and event support personnel, and
effectively managed overseas marketing team. Earned solid
reputation for being enthusiastic, efficient, and hands-on.
Active AMA member.
- Strategic Marketing & Sales
- Internet & E-mail Marketing
- Budgeting & Allocation
- Market Research
- Event Planning & Execution
- Direct Marketing Techniques
- Team Building & Leadership
- Public & Media Relations
- Corporate Brand Development
- Business-to-Business (B2B)
- Customer Relationship Management
- Vendor & Client Communication
ABC Corporation (formerly DEF, Inc. and GHI, Inc.), Atlanta, GA 2002 - 2009
Initially hired into
largely data entry position and upon proving marketing savvy,
took over all marketing responsibilities. Found innovative ways
to market ABC brand, including highly successful e-mail
marketing campaigns. Led corporate re-branding after shifting
from GHI to DEF, as well as from DEF to ABC. Added full control
of event planning to job in 2008. Maintained constant and open
dialogue with health care and software services groups.
National Events Manager (Health Care Sector), 2008 - 2009
Spearheaded all planning activities from concept to execution for events with up to $100,000 budgets.
Handled all event budgeting, ensuring top quality while consistently coming in under budget.
Directed event logistics including registration and setup, travel, hotels, booths, client
receptions, guest lists, conference accommodations, presentations, and itineraries, both remotely and on-site.
Led weekly cross-functional team
conference calls leading up to each event, solving
logistical issues and coordinating preparation with up to 14
individuals from multiple divisions.
Established and built successful
partnerships with vendors, hotels, event management
companies, and production services companies.
Maintained in-depth project plans
including detailed Excel workbooks with continually updated
task lists, contact lists, deadlines, and budgets.
Marketing Specialist (Software Services Division), 2002 - 2009
Spearheaded e-mail marketing campaigns,
resulting in more than 80% of software services clients
coming in through e-mail marketing channel.
Orchestrated two successful corporate
re-branding campaigns, including coordination of legal name
change and new logo with all vendors and clients, new Web
site and marketing materials, internal and external
messaging, and internal communications coaching.
Sample Client Page 2
Collaborated with sales team, directors,
and India marketing team to issue proposals (RFPs and RFIs).
Assisted in executing internal and
external events, including trade shows, conferences, and
Created content for corporate Web site,
sales presentations, e-mail campaigns and corporate sales
"In addition to being highly skilled in
her position, she was always a pleasure to work with, as she
obviously loves what she does and always has a positive
attitude. She is an enthusiastic team playerâ€¦ but she also can
be counted on to work independently, as was proven most
effectively by her take-charge attitude in undertaking the
re-branding efforts." - Joe Smith, Managing Director, ABC
(Former direct supervisor)
Corporate Marketing Coordinator, 2000 - 2001
Confidential Company, Inc., Atlanta, GA
Handled allocation of $500,000 marketing
budget, including advertising, print collateral, trade shows
and seminars, and services from an advertising company and a
Led companyâ€™s inaugural e-mail marketing
initiative, resulting in considerable increase in customer traffic.
Organized and executed company representation in trade shows, conferences, and seminars.
Maintained content for company Web site, print advertisements, and corporate sales collateral.
Additional Related Experience:
Marketing Coordinator, Confidential Company, Inc., Atlanta, GA, 1998 - 1999
Sales Representative, Confidential Company, Inc., Atlanta, GA, 1996 - 1998
Atlanta, GA, 1992 - 2002 (intermittent)
Researched and wrote direct mail pieces,
brochures, business letters, Web site content, and edited
400+ page technical textbook.
Nonprofit Organization, Atlanta, GA 2009 - Present
Devoted time to sorting and categorizing textbooks in
preparation for shipment to schoolchildren in Africa.
Nonprofit Organization, Atlanta, GA 2003 - Present
B.S., Major in Mass Communications,
Minor in Marketing (Magna Cum Laude)
Confidential University, Athens, GA
Member, American Marketing Association
IBM-compatible systems, Windows Professional
XP/Vista, MS Office 2003/2007, PhotoShop , Acrobat, Siebel CRM,
Constant Contact, Ektron
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