Picture yourself at the market after a long day at
the office. You're in a rush, of course, and want
only to purchase those items on your list, if
they're on sale. Hurrying into the store, you
glance around for the weekly advertising piece that
indicates which items will be offered at a
discount. Trouble is, there's no advertising piece
this week, and no one to answer your questions. If
you want to purchase the items you most need at a
discount, you're forced to walk up and down each and
every aisle until you find what's available.
Doesn't sound like much fun or an effective use of
time, does it? And yet this is the same type of
frustration hiring managers are exposed to every
time an applicant sends in a resume that fails to
open with a well-written Qualifications Summary
and/or Skill Set.
What is a Qualifications Summary?
It's a brief paragraph that showcases your most
effective skills and experience as they pertain to
your job search. More importantly, it's your chance
to convince a hiring manager of the skills you can
bring to the position. This is essential, given
that hiring managers generally afford no more than
10 seconds to an applicant's resume, unless they're
compelled to read further.
So, how do you compel them to keep reading?
Let's use this example: You're an accountant who
has worked at XYZ Company for nine years and been
promoted every time you've come up for review.
Because of your organizational efforts, the company
is saving $2500 monthly. You've passed the CPA
exam. You're skilled in Profit & Loss (P&L),
audits, taxation matters, and internal controls.
Now, you want a Controller position.
Rather than including all of the aforementioned data
in the body of the resume, where the hiring manager
would be forced to look for it, but won't (remember,
you'll be given 10 seconds before the hiring manager
moves on), the wise candidate would write something
like this:
Results-oriented, detailed professional with
comprehensive accounting experience. Background
includes consistent promotions to positions of
increased responsibility. Skilled in P&L, audits,
taxation, internal controls, and streamlining
procedures, effecting a monthly savings of $2500 at
XYZ Company. Recently passed the CPA exam; currently
seeking a Controller position.
In five lines and a mere 45 words, you've given
specific examples of what you can do (P&L, audits,
taxation, internal controls), quantified an
accomplishment (streamlining procedures, effecting a
monthly savings of $2500 at XYZ Company), indicated
past performance (consistent promotions to positions
of increased responsibility), provided data on
certification (recently passed the CPA exam), and
provided your career path (currently seeking a
Controller position). And you've done all of that
in a well-written paragraph that's interesting and
easy to read. (Note that personal pronouns are not
used here. In business writing, which includes
resumes, personal pronouns such as I, me, or my are
never used).
Three examples of outstanding Opening Summaries:
- IT Professional, Webmaster
- Government Consultant
- Foreman
Fine, you say, but what about an Objective? Where
does that go?
In the modern resume, an objective statement is no
longer used. The reason for this follows.
Qualifications Summary vs. the Objective
In the outmoded Objective, the candidate told the
hiring manager what he wanted, whether that was a
job at the company, room for advancement, a chance
to use a new college degree, or any other reason an
applicant could think of and the hiring manager
could dismiss as self-serving. On the other hand,
the Qualifications Summary proactively declares what
the candidate can do for the targeted company, which
places the hiring manager's needs first. A wise
applicant always uses a Qualifications Summary,
either by itself or combined with a Skill Set.
What is a Skill Set?
Generally speaking, it's a list of your core
competencies as they relate to your targeted career
goal. Again, let's take the example of the
accountant who has just passed the CPA exam and now
wants to be a controller. Rather than presenting all
of that data in the qualifications summary, a
portion of it would be showcased as a tag line
(professional title or title of job you're
targeting) and skill set, and might look something
like this (followed by a reworked qualifications
summary paragraph):
Results-oriented, detailed professional with
comprehensive accounting experience. Background
includes consistent promotions to positions of
increased responsibility for notable achievements,
including $2500 in monthly savings at XYZ Company by
streamlining procedures.
This time, the first two lines, which contain just
15 words, present core strengths quickly and
effortlessly.