Sales and Operations Executive Cover Letter

by Cathy Eng

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The cover letter example below is that of a regional general manager/ sales and operations executive with a track-record of exceeding expectations and delivering concrete results. A central focus of the cover letter is on the four cornerstones of the applicant's management focus: sales & revenue, strategy & planning, cross-functional expertise and recruitment & retention. This cover letter sample adopts a conservative format, although it does a good job at emphasizing the applicant's strengths.

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(Name of Hiring Manager, Title)
(Name of Company)
(City, State, Zip)


Dear (Mr. or Ms.) (Last Name):

Although my job title is Regional General Manager, you will find it does little to describe the scope of my expertise or the profitable results my solutions have produced for AAA Technologies, Inc. up to the national level. Since joining the company, I have focused on honing strategic planning and leadership skills, developing diverse, cross-functional knowledge, and recruiting and cultivating top-flight talent. This focus has allowed me to go from repairing controls systems to taking the reins in a number of successful corporate undertakings.

Here is a quick synopsis of my most notable qualities:

  • Sales & Revenue: At the core of every action I take is my steadfast dedication to top line growth. In fact, since 2003 I have grown my region from $5M to $25M.
  • Strategy & Planning: I am passionate about leveraging strategies to find solutions and achieve year-over-year growth. My organizational initiatives have led to considerable sustained growth and been benchmarked nationally.
  • Cross-Functional Expertise: By launching my career as a tech and working through a variety of capacities up to a regional leadership position, I gained a solid understanding of how products and services work throughout AAA. From sales and service to operations and HR, my experience is best described as comprehensive and well rounded.
  • Recruitment & Retention: My region boasts a 95% employee retention level thanks to my dedication to aggressive recruitment, continuous employee education, and personalized job placement.

In addition to the qualities listed above, you will also find that I am a strong, strategic decision maker and leader with an array of accolades commending my abilities.

I am confident I will be a smart and valuable addition to the [department name] team as [position title]. I look forward to meeting with you to tell you more about my experiences and what I can do for you. Thank you in advance for your consideration.



Resume B. Rocketeer

Enclosure: Resume