123 Main Street, Anywhere, USA ~ (555) 123-4567 ~ [email protected]
EXECUTIVE-LEVEL LEADERSHIP | CHIEF MARKETING OFFICER
Marketing ~ Brand Management ~ Portfolio Strategy ~ Consumer Research ~ Product Development
Highly motivated, visionary, and performance driven marketing executive with over 20 years of success in developing highly successful and award winning marketing programs and advertising campaigns. Consistently succeeds in conducting domestic and international consumer and market research and developing comprehensive strategies to position products, pricing, and marketing to achieve targeted sales growth, while maintaining corporate and brand integrity. Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets.
AREAS OF EXPERTISE
Brand Development & Positioning ~ Consumer Research & Insights ~ Competitive Analysis ~ Strategic Planning Product Development & Introduction ~ Creative Development ~ Media Planning & Buying ~ Vendor Management Promotions & Sponsorships ~ CRM ~ Digital & Social Media ~ Budget Administration & Forecasting
RECOGNITION AND AWARDS
Detroit Free Press Automotive Leadership Award for Marketing and Advertising, 2012
General Motors African Ancestry Network Award for Diversity Leadership, 2013
Advertising Age Marketer of the Year, 2009
Recipient of Three Gold Effie Awards, One Silver Effie Award and One Bronze Effie Award for Advertising Effectiveness for a National Advertising Program (2012/ 2011/ 1994/ 1993) – General Motors; American Isuzu Motors
ARF David Ogilvy Research Innovation Award, 2012 – Chevrolet Silverado
KEY PROFESSIONAL ACHIEVEMENTS
CMO Sample ~ [email protected] ~ Page 2
PROFESSIONAL WORK HISTORY
GENERAL MOTORS CORPORATION, Detroit, Michigan, 2010 – 2013
Vice President of Marketing, Chevrolet Division
Controlled a marketing budget of more than $1B and managed an advertising and promotional team of more than 50 employees and 10 agencies with 250+ employees dedicated to the Chevrolet business. Developed advertising, media planning and buying for the U.S. market which incorporated promotions, web, social media, CRM, and sponsorships. Influenced pricing, packaging, incentives, and naming while establishing positioning and target audiences. Led marketing initiatives and advertising campaign introductions to the press, employees and dealers.
HYUNDAI MOTOR AMERICA, Fountain Valley, California, 2000 – 2010
Vice President of Marketing ~ 2009 – 2010
Managed a $550M marketing budget and led an internal marketing team of 25 as well as a dozen outside agencies with more than 100 support personnel. Accountable for the Hyundai brand and all marketing related activities for Hyundai Motor America. Drove marketing strategy and conceptual development of programs. Defined new product launch strategies including repositioning, pricing, advertising, and PR. Directed market research studies to determine viability of project propositions as well as trends and opportunities in any market. Managed and coordinated all aspects of program implementation with cross functional partner groups to bring new programs to market. Identified needs for new products; approving all materials developed in support of programs.
Director of Marketing Communications ~ 2007 – 2009
Directed an internal team of 20 professionals, several outside agencies and a budget of $500M. Developed strategies and launched programs positioning Hyundai Motor America as a trusted and dependable brand. Re-established a presence in an under-tapped Hispanic niche market and secured new agency’s specializing in niche market creative and media strategies.
CMO Sample ~ [email protected] ~ Page 3
PROFESSIONAL WORK HISTORY
HYUNDAI MOTOR AMERICA – (Continued)
National Manager, Advertising ~ 2004 – 2007
Utilized in-depth product and market knowledge to manage advertising campaigns from strategy and creative development through production, optimization, and overall management. Developed and executed annual advertising plans for numerous campaigns. Monitored work of outside agencies to ensure the appropriate execution and media planning for effective mass advertising campaigns.
National Manager, Brand Planning ~ 2000 – 2004
Provided strategic direction and leadership to brand management team. Developed short and long-term business objectives, product positioning, and branding strategies. Led brand development, designed marketing programs, and created consistent communications for all audiences. Drove performance in marketing with strong focus on quality, delivery, and profitability. Conducted market research, solicited customer input, and developed the infrastructure necessary for ongoing market success. Worked in conjunction with cross-functional groups to enhance existing products and develop/ launch new products.
ADDITIONAL WORK HISTORY:
BS, Business Administration, California State University, Northridge, California
Former Member – Board of Directors, United Way of Southeast Michigan
Former Member – Board of Directors, GM Foundation
Board Advisor, Beyond Basics
PRESENTATIONS / PUBLICATIONS
Projecting your Brand in Marketing’s New World, Automotive News Seminar, Los Angeles
Q&A with Chris Perry of General Motors, Association of Magazine Media Conference, New York
Reshuffling of Automotive Brands, Automotive News Marketing Seminar, Los Angeles
The Role of Social CRM, Direct Marketing of America Convention, San Diego
Developing a Conversation around a Brand, Motor City West, Los Angeles
Quoted in various publications and websites, including, yet not limited to:
Wall Street Journal, Automobile, Business Week, Advertising Age, Crains Detroit Automotive News, Los Angeles Times, Detroit News/ Free Press, New York Times