JIM HATFIELD
515 Oleander Drive • Wilmington, NC 28401
Home: 910.452.5521 • Mobile: 910.452.9955 • [email protected]
VP • MARKETING • BUSINESS DEVELOPMENT • CLIENT SERVICES
Accomplished, decisive, and knowledgeable marketing executive with 20 years' experience in innovative, profit-oriented business such as Entertainment Publications, Detroit Red Wings, and Little Caesars. Recognized for building strong brands using integrated marketing methodologies. Key contributor to strategic business planning with experience leading, managing, and developing long-range growth plans. Respected as a dynamic team leader and creative solutions provider. Demonstrated track record related to business development and sales management skills. Available for travel and relocation.
Core professional competencies include:
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SIGNIFICANT PROFESSIONAL ACCOMPLISHMENTS
EXPERIENCE AND SELECTED ACHIEVEMENTS
ENTERTAINMENT PUBLICATIONS, INC. – Troy, MI, 2003 to present
Wholly-Owned Subsidiary of IAC/ InterActive Corporation; the industry leader in 50% off consumer savings and merchant promotions with $220 million in annual revenue.
DIRECTOR, CORPORATE MARKETING
Challenged to meet $14 million division budget and $3 million revenue quota for Custom Division of Entertainment Publications. Manage all aspects of corporate marketing encompassing product development, brand development/ integration, lead generation, collateral development, target strategy, and agency management. Manage staff of three and report to Senior Vice President, Marketing.
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JIM HATFIELD, Page Two
Selected Achievements:
DETROIT RED WINGS AND OLYMPIA ENTERTAINMENT, INC. – Detroit, MI, 1993 to 2003
Subsidiary of Ilitch Holdings; one of the industry's most diverse sports and entertainment companies (featuring the NHL's Detroit Red Wings) with over $100 million in annual revenue.
SENIOR DIRECTOR OF MARKETING & COMMUNICATIONS (1996 – 2003)
DIRECTOR OF MARKETING (1993 – 1996)
Led all aspects of marketing broadcast, public relations, and game presentation for the Detroit Red Winds, College Hockey Events, Hockeytown Cafe, and Hockeytown Athletics retail store. Served as Chief Marketing Officer for Detroit Red Wings and General Manager of College Hockey Events. Controlled a $1 million marketing budget. Managed a staff of 20 and reported to President.
Selected Achievements:
LITTLE CAESARS PIZZA – Detroit, MI, 1987 to 1993
Subsidiary of Ilitch Holdings; North American company with 3,000 locations and $500 million in revenue.
SALES PROMOTION MANAGER
Built and managed Sales Promotion department that reinforced brand value, created awareness, and increased sales for 3,000+ Little Caesars stores.
EDUCATION AND PROFESSIONAL MEMBERSHIPS
UNIVERSITY OF MICHIGAN-ANN ARBOR, SCHOOL OF LS&A
BGS, CONCENTRATION IN BUSINESS AND PSYCHOLOGY
Member, American Marketing Association (AMA)
Member, Direct Marketing Association (DMA)
Member, Detroit Adcrafter Organization
Member, Cable & Telecommunications Association for Marketing, (CTAM)
Board Member, Jeff Bourne Memorial Hockey Foundation